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16 July 2014
Lead news

Interview with the expert: The role of stakeholders in a crisis

In this interview Timothy Coombs, Professor of Crisis Communications at the University of Central Florida, Nicholson School of Communication, gives us insights on crisis communication with a special focus on the different roles that stakeholders play in challenging situations.

How would you define a “crisis” and in what ways is crisis management a critical organizational function?
I would define a crisis as a significant disruption to operations and/or the perception by stakeholders that the organization has violated important expectancies. Crisis management is rooted in operational disruptions and those are easy to see such as a fire, explosion, or strike. Many crises are more perceptual in nature. Many crises are more perceptual in nature.  Stakeholders are upset because they believe the organization has violated their expectations.  Examples would include the inappropriate treatment of workers or the irresponsible sourcing of raw materials.  Crisis management is critical to business continuity...

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EMScom news

17th EMScom Excellence-in-communications Lecture: "Stakeholders: Assets or Liabilities in a Crisis?"

Join us for the 17th EMScom Excellence-in-communications Lecture, which will take place on October 9, 2014 at Credit Suisse Forum St. Peter in Zurich! Professor Timothy Coombs will engage the audience discussing about crisis management and the role of stakeholders as assets or liabilities during a crisis. In these situations, the preference is for stakeholders to be assets not liabilities to the organization’s crisis management effort, but management must cultivate relationships before a crisis occurs. Indifference to stakeholders promotes their becoming crisis liabilities. Professor Timothy Coombs will explain how stakeholders can benefit or hurt an organization and he will explore what pre-crisis actions are likely to produce stakeholders as crisis asset or liability.

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Applications are open for EMScom17

Applications are now open for the 17th edition of the EMScom Executive Master of Science in Communications Management. EMScom17 will start in March 2015 and it will be composed of 9 sessions spread over 20 months.
The application deadline is January 31, 2015. As the program operates on a rolling admission policy, candidates are advised to start the application process as early as possible to secure their place. 

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Advanced strategic management session at UCLA Anderson School of Management

The EMScom16 class will spend two weeks at the UCLA Anderson School of Management in Los Angeles for the "Advanced strategic management" session. On this occasion EMScom participants will study together with their Asian colleagues from our partner program, the Executive Master in Communication Management at the Lee Kong Chian School of Business at Singapore Management University. The session includes the following courses:

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Exceptional line-up of speakers at 2014 World Public Relations Forum

Speakers line-up at the upcoming 2014 WorldPR Forum (Madrid, 21-23 Sept.) includes Paul Holmes, Marisa Toro, David Gallagher, Paul Druckman, Sarah Nolleth, Martina Larkin and other leaders with extensive experience at national and international level in corporate communications, public relations, business and technology. Early bird registrations are open until August 15, 2014. Special rates are available for group registrations from universities, business schools and GA member associations. For more information please contact info@globalalliancepr.org

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EMScom Alumni news

Bent Sorensen, EMScom12, awarded IABC Gold Quill of Excellence

Head of Communication Bent Sorensen and his team at the European Training Foundation (ETF) in Turin, Italy, have won two Gold Quill Awards of Excellence in the 2014 annual competition of the International Association of Business Communicators (IABC). The IABC has recognised a series of internal communication and training activities in 2013.

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EMScom alumni career advancement

Samuel Eckstein (EMScom12), formerly Head of Online and Print Communications, Senior Project Leader at Sulzer, is now Group Communication Director at Adecco management & consulting S.A.

Stefan Kern (EMScom6), former Head Corporate Communications at Arbonia-Forster-Group, has been appointed Head of Corporate Communications Sunrise.


Markus Helbling (EMScom7), founder and owner of Clue International, has been appointed Director Media & Communications at Asia Football Confederation.

Katja Linssen (EMScom14), former Marketing and Communications Officer at EMBO Excellence in life sciences, has been appointed Marketing and Communications Manager Europe at LOT-QuantumDesign GmbH.

Cecilia Fleta (EMScom12), has been appointed Marketing & Communications Manager at Binta. 

Simon Schmid (EMScom12), former Head of BMW i Qualification Programme, has been appointed Spokesperson BMW 3 Series and BMW 4 Series within the BMW Group.

Martin Waeber (EMScom6), former Chief Marketing Officer at eny Finance, has been appointed Director at ImmoScout 24.


Research and education: suggested readings

Corporate characther: How leading companies are defining, activating & aligning values

This practical piece of research presents a fresh picture of the current landscape for enterprise values, including the many ways in which these diverse companies are defining, 
activating and aligning their strategy and behavior with their core identities. The report is a continuation of the work Building Belief, published by the Arthur W. Page Society in 2012.


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Latest Swiss Corporate Communication and Public Relations Practice Monitor now available

The Swiss Corporate Communication and Public Relations Observatory has recently released its 2013/2014 Swiss Corporate Communication and Public Relations Practice Monitor, which investigates the evolution and main trends of the corporate communication practice in Switzerland.

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Conferences and Events

Monday, July 28, 2014 - 08:00 am CEST

Los Angeles

Tuesday, August 26, 2014 - 06:30 pm CEST


Tuesday, September 9, 2014 - 06:15 pm CEST

Thursday, September 11, 2014 - 12:15 pm CEST

Friday, September 19, 2014 - 08:00 am CEST


Sunday, September 21, 2014 - 09:00 am CEST


Tuesday, October 7, 2014 - 01:00 pm CEST

Thursday, October 9, 2014 - 05:30 pm CEST


Tuesday, October 21, 2014 - 06:00 pm CEST




Academic partners

Singapore Management University

Corporate partner

Burson Marsteller

Institutional partners

Global Alliance