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23 February 2016
Learning from the movies

EMScom Faculty talk about their topics through movies

To encourage different ways of looking at specific topics taught at EMScom, we have asked our Faculty members to think about a movie that highlights a particular concept.  



Kevin Traverse-Healy: The Eddie Murphy's Law

Have you ever thought that the 1983 movie "Trading Places", starring Eddie Murphy can be seen as an allegory of the financial world?

Watch video


Patrick De Pelsmacker: Product placement in James Bond movie

Discover why product placement in a James Bond movie is a very effective and powerful form of advertising.

Watch video


Jeanne Mengis: Qualitative research in Charlie Chaplin's "Modern Times"

In her interview, Prof. Mengis talks about the movie "Modern Times" with Charlie Chaplin and explains how quality research was used already back then.

Watch video


EMScom News

Enrollment deadline extended until the end of February

The deadline for the enrollment in the next EMScom18 class is extended until the end of February. The Kick-off of the new class takes place on March 16, 2016 and we will be pleased to welcome our new participants.


EMScom Alumni Association

Upcoming events of the EMScom Alumni Association


  • Wednesday, March 16, 2016: First Roundtable – Digital Transformation, 18:30 - 19:45 at Widder Hotel in Zurich. More


  • Thursday, April 28, 2016: Jour Fixe - Glenn O'Neil will set out the challenges and complexities of communication evaluation and offer insights into solutions and approaches to ensure that evaluation brings value to communication professionals and their organisations. More


Meet us

Tuesday, February 23, 2016 - 05:15 pm CET

Wednesday, March 16, 2016 - 06:30 pm to 07:45 pm CET




Academic partners

Singapore Management University

Corporate partner

Burson Marsteller

Institutional partners

Global Alliance