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11 December 2014
Lead news

Brand new format for the EMScom newsletter: theme of the month and video content

Welcome readers to our new EMScom newsletter format! Each issue will focus on a specific theme and it will feature short video interviews with our faculty members, who will comment on the main theme from their area of expertise. We also asked our faculty to point out two references relevant for practitioners. 

The latest news from the EMScom program and the EMScom Alumni Association are available in the second and third section of this new format.

Enjoy the read and the video interviews! 


Theme of the month: Crisis Communication

Argenti: Dealing with crisis management in today's environment

Paul Argenti, Professor of Corporate Communication at Tuck School of Business at Darmouth University (US), talks about the importance of training leaders in handling a crisis, the challenges for crisis management in today's digital environment and best-managed crisis communication cases. Watch the interview

Suggested references for practitioners:

  • Argenti, P. (2013), Crisis Communication, Chapter 10 in: Corporate Communication, 6th edition, ISBN: 978-0073403175
  • Argenti, P. (2002), Crisis communication, lessons from 9/11, Harvard Business Review


Carnabuci: The role of leadership in crisis management

Gianluca Carnabuci, Associate Professor of Organization and Management at USI Universit√† della Svizzera italiana (CH), shares some insights on the role of good leaders in crisis prevention and crisis preparedness. Watch the interview

Suggested references for practitioners:

  • James H. E. (2004), Crisis Leadership, Harvard Business Review
  • Heifetz, R. et al. (2009), Leadership in a (Permanent) Crisis, Harvard Business Review


De Pelsmacker: Marketing communications and crisis management

Patrick De Pelsmacker, Professor of Marketing at the University of Antwerp (BE), illustrates the relationship between marketing communication and crisis communication and explains what crisis communication professionals can learn from their marketing communication colleagues. Watch the interview

Suggested references for practitioners:

  • Clereen, K. et al. (2008), Weathering product-harm crises, Journal of the Academy of Marketing Science, Vol. 36, Issue 2, 262-270
  • Dutta, S. et al. (2011), Effectiveness of corporate responses to brand crises: the role of crisis type and response strategies, Journal of Business Research, vol. 64, issue 12, 1281-1287


Hayes: Can crisis situations turn into opportunities for change?

John Hayes, Professor of Management at Leeds University Business School (UK), illustrates the relationship between change and crisis management and highlights in which ways crisis situations can turn into potential occasions for change in organizations. Watch the interview

Suggested references for practitioners:

  • Gladwell, M. (2008), Blink: The power of thinking without thinking, ISBN: 978-0-141-01459-3
  • Thaler, R. and Sunstein, C. (2008), Nudge: Improving decisions about health,wealth and happiness, ISBN: 978-0-141-04001-1
  • Walumbwa, F. et al. (2014), Decision-making in a crisis: What every leader needs to know, Organization Dynamics, Vol. 43, Issue 4, 284-293


Mandelli: The role of digital communication in a crisis

Andreina Mandelli, Professor of Digital Marketing and Digital Communication at SDA Bocconi School of Management (IT), talks about the role of digital communication in crisis prevention and during a crisis. Watch the interview

Suggested references for practitioners:

  • Brooke, F. L. and Fraustino, D. (2014), Beyond image repair: Suggestions for crisis communication theory development, Public Relations Review, 40, 543-546
  • Ott, L. and Theunissen, P. (2014), Reputations at risk: Engagement during social media crises, Public Relations Review


EMScom news

Inspiring commencement speech from Paul Argenti at the EMScom15 graduation ceremony

At the EMScom15 graduation ceremony that took place on November 22, 2014, Professor Paul Argenti gave an inspiring commencement speech to the seventeen communications professionals who graduated from the Executive Master of Science in Communications Management within the Faculty of Communication Sciences at USI Universit√† della Svizzera italiana.

Watch the video


EMScom17: Global Alliance scholarships available until mid-January

Mid-career communication professionals have time until January 16, 2015 to apply for the Global Alliance scholarships for the 17th edition of the EMScom program starting in March 2015. Don't miss this unique opportunity, apply now!

Read more


Want to know more about EMScom? Join our online information sessions

Interested in knowing more about the EMScom? Join our next online information sessions taking place on January 15, 2015 and on January 20, 2015. Interested candidates will have the opportunity to interact with the magement team, asking questions through a live chat.


EMScom Alumni news

Next Annual General Meeting to be held on January 29, 2015 in Zurich

The EMScom Alumni Association will hold its next Annual General Meeting in Zurich on January 29, 2015. EMScom Alumni will receive more information soon.


EMScom alumni career advancement

Jessica R. Walther (EMScom8), former Head of Business Unit and Partner at NOSE Design, has been appointed Managing Director at DeLaneau S.A.

Dominik Marbet (EMScom5), current Head of Communications at the Employers Association Basel, has been appointed Head of Media Relations at Baloise Group starting from April 1, 2015. 



Thursday, January 15, 2015 - 08:00 am CET


Thursday, March 12, 2015 - 05:30 pm CET


Saturday, March 28, 2015 - 08:00 am CET


Monday, March 30, 2015 - 08:00 am CEST





Academic partners

Singapore Management University

Corporate partner

Burson Marsteller

Institutional partners

Global Alliance