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24 November 2015
 
Theme of the month: challenges in a digital world
 

EMScom faculty: short interviews

Today’s digital world offers numerous opportunities but at the same time many challenges, both in private and business life. Being able to recognize these opportunities and respond to the challenges is a key factor in this fast changing environment. Having a deep understanding of these new trends is crucial and provides a substantial competitive advantage.

We asked three of our EMScom faculty members what they feel are the main digital challenges in their area of expertise. 

 

Philippe Gilliéron: Legal challenges in a digitized world

Philippe Gilliéron, Professor of Communication Law, talks about the legal challenges that the transition from the analog to the digital world implies from a legal point of view.

Watch video

 

Kevin Traverse-Healy: Consequences of digitization on financial communication

Kevin Traverse-Healy, Professor of Financial and investor relations, underlines four main areas where financial communication has been affected by the digital world: technology, regulation, transparency and communication channels.  

Watch video

 

Leslie de Chernatony: Digital challenges for Brand Marketing

Leslie de Chernatony, Professor of Brand Marketing, argues that for brands, the Internet is more of an opportunity than a challenge and highlights the importance of integrating offline and online branding activities.  

Watch video

 

EMScom News
 

EMScom18 March 2016

We would like to officially welcome the participants who have signed up so far for EMScom18, starting next March. Their profiles, characterized by

- international exposure
- managerial skills
- corporate experience
- variety of industry and organisations such as as UBS, Montblanc, Axa, Swiss Life, RUAG and Mechel to name a few

 

will ensure profound insight and rich exchange of ideas. If you are interested in the EMScom program and wish to know more about the upcoming class and who your potential peers could be, we are happy to offer further information. We remind you that the application deadline is February 15, 2016.  

 

 

19th EMScom Excellence-in-communications Lecture

Over 160 participants have gathered together at Tamedia for the 19th EMScom Excellence-in-communications Lecture! Professor Emily Bell, from Columbia University Graduate School of Journalism talked at length on "Deconstructing communication management in a world of social platforms".

 

If you did not manage to attend, you now have the chance to see the video of the whole lecture on our youtube channel. You will also find the interview with Prof. Emily Bell (watch video) as well as the one with Christoph Zimmer, Head of Communications at Tamedia AG (watch video).

The pictures of the event are available on Facebook

 

Information about the 2016 Excellence-in-communications Lecture will soon be available on our website. Stay tuned! 

19th EMScom Excellence-in-communications Lecture

 

Follow us on our social media

As you may have noticed, we increased our presence on our social media channels.

In this regard, we would like to highlight our new LinkedIn showcase page!

This new page will keep you updated on activities and news regarding EMScom and will deliver new content on our faculties such as video-interviews or relevant publications. We will also feature a new series of EMScom Alumni Stories as well as other selected information that might interest our followers. The new showcase page will allow more interaction between EMScom and its followers. Follow us!

LinkedIn Showcase page

 

Inspiring commencement speech from Vincent Lusser at the EMScom16 graduation ceremony

Congratulations once more to the EMScom16 class, who gradutated last Saturday at USI Università della Svizzera italiana. 

From Vincent Lusser commencement speech: "Indeed, I believe that in our capacity to combine both highly specific skills and generalist common sense, in this dual capacity lies our core added value to our organisations".

You can find here the full version of the inspiring commencement speech from Vincent Lusser. 

Pictures

 

EMScom Alumni news
 

December 10, 2015: Pro Senectute project presentation!

The Pro Senectute project, 2014 winner of the Burson-Marsteller Award for Consulting Excellence, will be presented to the Alumni community on December 10 at Hotel Walhalla, Limmatstrasse 5, 8005 Zurich, at 18:30 hrs by Kathrin Gasser, Responsible for national communication projects at Pro Senectute.

Registration for the Pro Senectute project presentation

 

 
Meet us

Tuesday, November 24, 2015 - 05:15 pm CET

Thursday, December 10, 2015 - 12:15 pm CET

 

 

 

Academic partners

 
Singapore Management University
 
UCLAAnderson
 

Corporate partner

 
Burson Marsteller
 

Institutional partners

 
Global Alliance
 
Spri