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12 October 2016

The EMScom Alumni Association would like to remind you of the upcoming events taking place in the next months. You will always find news and the latest updates about events and activities on the EMScom Alumni Association LinkedIn group.

We hope to see many of you soon at our events! 


EVENT HIGHLIGHT: EMScom Alumni Roundtable: "Employer Branding: why communications professionals should get involved", Tuesday, October 25

The next event of this autumn is the Roundtable on "Employer Branding: why communications professionals should get involved". Few seats are still available for EMScom Alumni who wish to participate. The event will take place on Tuesday, October 25 at 18:30 at Farner Consulting AG (Löwenstrasse 2, 8001 Zürich) and will be followed by an apéro. The event is open to paying members of the EMScom Alumni Association only. 

The Roundtable hosted by Farner Consulting addresses the role communications professionals can and should play in developing an authentic employer positioning and implementing a sustainable employer brand.

Go to event page and register


EMScom Alumni Jour Fixe: presentation of the consulting project winner of the Burson-Marsteller Award 2015 and Apéro - Monday, November 21

Don’t miss the next EMScom Alumni Jour Fixe in Zürich. The event will be dedicated to the presentation of the EMScom consulting project winner of the Burson-Marsteller Award for Academic Excellence 2015. The apéro afterwards brings us together to have inspiring conversations and connect.

Carolin Hoyer, EMScom16 alumna and project team leader, will present the recommendations to Unilever on how to further improve the perception and engagement levels towards the company’s sustainability strategy among employees and key opinion formers. Carolin will share exclusive insights on how the consulting group’s recommendations were successfully implemented by Unilever and she will give an outlook on the company’s journey ahead. Has the project enabled Unilever to grow the business sustainably by turning employees into ambassadors and key opinion formers into advocates of Unilever’s Sustainable Living Plan?

Find out on Monday, November 21 at 18:30 at Widder Hotel (Rennweg 7, 8001 Zürich). The event is free for paying members of the Association and has a fee of CHF 50 for non-paying members. Please do extend the invitation to your colleagues and friends (participation fee CHF 50). 

Go to event page and register


HarbourClub Symposium - Tuesday, November 22

The HarbourClub Symposium is the most exclusive Corporate Communications event in Switzerland and an excellent opportunity for networking and professional exchange. This year's theme will be "Industrialisierung der Kommunikation". Among the speakers, Anke-Domscheit-Berg, Richard Gutjahr, Marc Walder (CEO Ringier), Bruno Giussani (European Director of TED), Ulrich Spiesshofer (CEO ABB). The event will take place on November 22, 2016 at Stage One in Zurich Oerlikon and will be held in German only. 

EMScom Alumni can register with a special rate of CHF 760.- instead of CHF 950.-. The detailed program and the registration form are available on the HarbourClub website.

Go to HarbourClub website


Powerful communication bootcamp with Danibu - Friday, November 25

An 8-hour bootcamp to refresh your fundamental communication skills – regardless of your role or job level. You will train all elements of impactful corporate and personal communication. You will take home a simple 7-step plan for all your communication needs. You will enjoy a unique training location (www.hof20.nl), a fun and interactive bootcamp and excellent networking with international participants.

Dani Buijtenhek, EMScom9 alumna, offers this training (worth EUR 795) at EUR 95, and at preferred fee for corporate/team trainings. Currently, there are 4 seats still available.

More details about the danibu offer


Wrap-up of first webinar "What do Millennials expect from companies today?"

Quite few alumni attended the first webinar held on September 29 on the topic of Millenials, and how this particular generation perceive and is perceived by companies in Switzerland and around the world. Those of you who could not attend still have the possibility to listen to the recording of the webinar at the link below.


Millenials webinar recording


Future webinars: topics and further inputs

In collaboration with the Reputation Institute, the EMScom Alumni Association plans to host additional webinars as part of this new series about critical issues affecting communication professionals. Future topics may include:

- Reputation risk
- Alignment brand-reputation
- Women in business

We will share more details as soon as the webinars are confirmed. In the meantime, please feel free to send us any input you may find useful. We will be happy to take them into consideration.


Refresh your knowledge: next module in Lugano November 19-26

Paying alumni members can always attend classes free of charge in Lugano, and in the case of Singapore and Los Angeles for a minimum fee. The next opportunity will be in Lugano from November 19 to November 26, with the following three courses: "Marketing communications" (Patrick de Pelsmacker), "Financial and investor relations" (Kevin Traverse-Healy) and "Organizational identity and reputation management" (Davide Ravasi).

Read course descriptions


Job offers

Watch out for the latest job offers from other alumni and headhunting agencies. Let us know if you wish to promote an open position within the EMScom Alumni community; we will be happy to share it.

Go to the EMScom Alumni LinkedIn page


Your contribution matters!

This EMScom Alumni Newsletter is sent out on a regular basis. We encourage you to share news, events, invitations, photos or any information that may be of interest for your fellow colleagues. Email emscomalumni@usi.ch and we will be happy to feature it in the next scheduled news or through our social media channels.


EMScom Alumni Association
c/o USI Università della Svizzera italiana
via Giuseppe Buffi 13
CH-6900 Lugano
phone: +41 (0)58 666 46 02
e-mail: emscomalumni@usi.ch

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