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22 February 2017

The EMScom Alumni Association would like to remind you of the events taking place in the coming months. You will always find news and the latest updates about events and activities on the EMScom Alumni Association LinkedIn group.

We hope to see you soon! 


Wrap-up the EMScom Alumni Association Annual General Meeting

On January 26 in Zurich, five members of the EMScom Alumni Board welcomed 28 alumni and guests to the Zunfthaus zur Zimmerleuten for the Association's Annual General Meeting. The event was also broadcasted live on Adobe Connect. This initiative is part of the board's goal in terms of international outreach. The Alumni Community welcomed Cristina Riesen (EMScom12) as the evening's keynote speaker. Cristina shared the journey that led her to become Evernote General Manager for EMEA and lately a well-regarded figure of the world of tech start-up involved in her own venture and mentoring other tech entrepreneurs.

Read full wrap-up


EVENT HIGHLIGHT: EMScom Alumni Jour Fixe "With Campaigning into the future" - Thursday, March 16, 2017

We are happy to announce the next EMScom Alumni Jour Fixe on "Business Campaigning", with Peter Metzinger, Campaigner, Lecturer and CEO at business campaigning GmbH. Peter Metzinger defines Campaigning as «the art of pulling out all the stops and being able to move people in a way that helps to achieve a goal as effectively and efficiently as possible». As a physicist, Peter Metzinger learned to formulate precisely and to think logically and analytically. These premises for successful communication are the basis for a holistic mode of thought which aims at tracking problems back to their roots in order to treat the cause and not merely the symptoms. Peter Metzinger has been campaigning since 1982. From 1984-1997 he worked for Greenpeace and since 1998 he has headed his consulting agency business campaigning GmbH, as well as lecturing and coaching start-ups. He is the author and co-author of several books on campaigning and social media. Join the event to learn more!

The Jour Fixe will take place on March 16, 2017 at Zunfthaus zur Zimmerleuten, Limmatquai 40, Zurich, starting at 18:30 hrs. The event is free for paying members of the Association and has a fee of CHF 50 for non-paying members. Please do extend the invitation to your colleagues and friends (participation fee CHF 50). 

To go the event page and register


EVENT HIGHLIGHT: Webinars from Reputation Institute

Reputation Institute, sponsor of the EMScom Alumni Association, is organizing the following webinars:

CCO's Agenda for 2017: Integrating Communications Priorities with Reputation Initiatives
Join RI Expert Brad Hecht for insights into how communications executives are prioritizing reputation initiatives in 2017. Brad will discuss how to prioritize key reputation management dimensions and identify which content in your corporate story could have the most impact.
February 23, 10 AM ET / 4 PM CET
Register here

2017 Global RepTrak®: 100 Most Reputable Companies 
Who are the top ranked leaders in global reputation today? What are they doing to affect which brands key stakeholders buy from, work for, and invest in? How can you apply these trends and insights to grow your company in 2017? Sign up now to attend the one online event of the year that Communications and Marketing professionals can't afford to miss. 
February 28 | 10 AM ET / 4 PM CET
Register here


Partnership renewal benefits alumni: SDA Bocconi

SDA Bocconi continues to offer a 15% discount on their programs to paying members of the EMScom Alumni Association. For 2017, they have added two new courses. The courses are:

- Internet, Social Media and Mobile for Corporate and Marketing Communication
- The Marketing in You
- Go to Market
- Digital and Experience Branding (new)
- Strategic Brand Management (new)

More details about the SDA Bocconi offer


EMScom Alumni Association Memberships 2017

Don't miss out! Be sure to join the EMScom Alumni Association and benefit from the opportunity to attend a number of events free of charge or with preferred fees, such as the Roundtables, the Jour Fixes or the EMScom Excellence-in-communications Lectures. Help us ensure the success of the alumni community. Why not consider hosting a regional event or informal get-together to enhance the networking and meet your peers in your city or region? Your support and involvement makes a difference. 

Visit benefit page


Your contribution matters!

This EMScom Alumni Newsletter is sent out on a regular basis. We encourage you to share news, events, invitations, photos or any information that may be of interest for your fellow colleagues. Email emscomalumni@usi.ch and we will be happy to feature it in the next scheduled news or through our social media channels.


Job offers

Watch out for the latest job offers from other alumni and headhunting agencies. Let us know if you wish to promote an open position within the EMScom Alumni community; we will be happy to share it.

Go to the EMScom Alumni LinkedIn group


EMScom Alumni Association
c/o USI Università della Svizzera italiana
via Giuseppe Buffi 13
CH-6900 Lugano
phone: +41 (0)58 666 46 02
e-mail: emscomalumni@usi.ch

SDA Bocconi