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04 August 2016

On behalf of the EMScom Alumni Association, we'd like to remind you of the following upcoming activities. You will always find news and the latest updates about events and activities on the EMScom Alumni Association LinkedIn group.

In response to alumni feedback and input, the Alumni Association is launching a new offering this autumn.  With the support of one of our partners, Reputation Institute, we are giving alumni access to a series of webinars, which provide participants with actionable insights and the latest thought leadership for communication professionals.

The EMScom Alumni Association Board is currently finalizing the agenda for the second half of the year (September - December 2016). Below, you will find an overview of events that you can expect.


EMScom Alumni Basel Lunch - Thursday, August 18

The next EMScom Alumni Basel Lunch, organized by Dominik Marbet, EMScom5 alumnus, will take place at Brasserie Baselstab on August 18 at 12:15. If you would like to join, you can drop an email to Dominik at dmarbet@bluewin.ch no later than August 15, 2016. The lunch is open to all alumni living or working in Basel and to those who happen to be in the region.


Webinar: "What do Millennials expect from companies today?" - Thursday, September 29

What is the reputation of companies among Millennials in Switzerland and in key markets around the world? What sectors are best regarded by this generation? What companies manage their reputations well and which ones are having trouble with it?  What drives reputation among Millennials and what should companies do to win the consumers of tomorrow?

The first webinar takes place on Thursday, September 29, 18:30 (CEST) and is open to all alumni. We hope you’ll join.

Register to the webinar


EMScom Alumni Roundtable: "Employer Branding: why communications professionals should get involved", Tuesday, October 25

For more than a decade, employer branding has been a much discussed topic in the communications, HR and branding communities. There is a growing understanding that sourcing and retaining talent is more than HR marketing. Rather it is a core element of positioning an organization in the market. Although the topic is strongly linked to corporate communications, communications experts usually play a minor role in high profile employer branding projects. The Roundtable hosted by Farner Consulting addresses the role communications professionals can and should play in developing an authentic employer positioning and implementing a sustainable employer brand.

The event will take place on Tuesday, October 25 at 18:30 at Farner Consulting AG (Löwenstrasse 2, 8001 Zürich) and will be followed by an apéro. 

Go to event page and register


EMScom Alumni Jour Fixe: presentation of the consulting project winner of the Burson-Marsteller Award 2015 and Apéro - Tuesday, November 22

The next Jour Fixe will be dedicated to the presentation of the EMScom consulting project winner of the Burson-Marsteller Award for Academic Excellence 2015. The project "Enabling sustainable growth: by turning employees into ambassadors and key opinion formers into advocates of the Unilever Sustainable Living Plan", aimed to further improve the perception and engagement levels towards the Unilever Sustainable Living Plan, the company's blueprint for sustainable growth (USLP) among employees and key opinion formers in Germany, Austria and Switzerland. Carolin Hoyer, EMScom16 alumna and consulting project team leader, will present the project. 

The event will take place on Tuesday, November 22 at 18:30 at Widder Hotel (Rennweg 7, 8001 Zürich) and will be followed by an apéro.

Go to event page and register


Partnership renewal benefits alumni: SDA Bocconi

SDA Bocconi continues to offer a 15% discount on their programs to paying members of the EMScom Alumni Association. The courses are:

- Internet, Social Media and Mobile for Corporate and Marketing Communication
- The Marketing in You
- Go to Market

More details about the Bocconi offer


Future webinars: topics and further inputs

In collaboration with the Reputation Institute, the EMScom Alumni Association plans to host additional webinars as part of this new series about critical issues affecting communication professionals. Future topics may include:

- Reputation risk
- Alignment brand-reputation
- Women in business

We will share more details as soon as the webinars are confirmed. In the meantime, please feel free to send us any input you may find useful. We will be happy to take them into consideration.


Survey: presentation of results and general consideration

Earlier this year the Alumni Association Board conducted an alumni survey to find out more about their expectations and feelings toward the Association. We would like to thank everyone who took the time to give us their input.

All of the data collected has now been analyzed and the detailed results will be presented at the next Annual General Meeting in January 2017. The survey explored the following areas:

- The reputation of the EMScom Alumni Association and its drivers (where the focus needs to go)
- Impacts on the bottom line for the Association
- Services of interest for members
- Strategic priorities for the engagement of the Association – what needs to be done more frequently and what is not regarded as an added value

The Board was pleased to learn from the survey that the majority of respondents felt strongly that the events offered are in line with the wishes and needs of the alumni members, however the data from the survey will help the Board shape future offerings that better reflect the expectations of the alumni community.


EMScom Alumni Study Trip: Aarhus 2017

The EMScom Alumni Association is pleased to announce that a Study Trip to Aarhus, Denmark will take place in Spring / Early Summer 2017. Aarhus has been named next year’s European Capital of Culture. Thanks to the collaboration with some of our alumni members based in Aarhus and faculty from Aarhus University, we are putting together a very special program (2-3 days in length) to bring together the EMScom alumni community and inspire creativity and new insights among participants in this beautiful Danish city.


Job offers

Watch out for the latest job offers from other alumni and headhunting agencies. Let us know if you wish to promote an open position within the EMScom Alumni community; we will be happy to share it.

Go to the EMScom Alumni LinkedIn page


Your contribution matters!

This EMScom Alumni Newsletter is sent out on a regular basis. We encourage you to share news, events, invitations, photos or any information that may be of interest for your fellow colleagues. Email emscomalumni@usi.ch and we will be happy to feature it in the next scheduled news or through our social media channels.


Enjoy your summer!

The Alumni Association Board and the EMScom Team wish you a great summer with your families and friends, be it at the sea, in the mountains, in the city or at the countryside! We look forward to seeing many of you again in Autumn at our upcoming events!


EMScom Alumni Association
c/o USI Università della Svizzera italiana
via Giuseppe Buffi 13
CH-6900 Lugano
phone: +41 (0)58 666 46 02
e-mail: emscomalumni@usi.ch

SDA Bocconi