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13 February 2017
 
A new compact program for managers operating in communication-intensive functions
 

Why this program

In a world characterized by increasing uncertainty and ambiguity, growing interconnections, and faster dynamics, it is essential for managers to recognize the specificities of this environment in order to develop and deliver the right communication strategies. The new Certificate of Advanced Studies (CAS) "Communications Management in a Complex Environment" offered by USI Università della Svizzera italiana is specifically designed for those managers operating in communication-intensive functions (corporate communication, marketing, human resources, compliance) but with limited time availability: the program starts in May 2017 and finishes at the end of September 2017

\ 4 weeks over 4 months
\ 3 campuses (SMU, UCLA, USI)
\ 3 continents (Europe, Asia, the US)

Go to CAS website

 

A word from our faculty
 

Mark Chong: managing communication in Asia, a multicultural environment with specific characteristics

Mark Chong, Associate Professor of Corporate Communication Practice at SMU's Lee Kong Chian School of Business (SG), highlights the key points and challenges communication managers face when operating in Asia.

Watch full interview

 

Hwee Hoon Tan: managing internal communication in Asia

Hwee Hoon Tan, Associate Professor of Organisational Behavior and Human Resources at SMU's Lee Kong School of Business (SG), points out the key elements that need to be considered when managing internal communication in Asia.

Watch full interview

 

Janis Forman: Corporate communication in a VUCA environment

Janis Forman, Professor of Corporate Communications, illustrates how communication professionals can successfully operate in a VUCA environment.

Watch full interview

 

Gonzalo Freixes: right governance structure in today's complex world

Gonzalo Freixes, Professor of Corporate governance, illustrates how fundamental it is in today's complex environment to find the right governance structure.

Watch full interview

 

Philippe Gilliéron: legal challenges of a digitalized world. What is on the plate for communication professionals?

Philippe Gilliéron, Professor of Communication Law, talks about the legal challenges that the transnational nature of internet brings to communication professionals.

Watch full interview

 

Leslie de Chernatony: a digitalized world, opportunity or threat for Brand Marketing?

Leslie de Chernatony, Professor of Brand Marketing, argues that an Internet-driven environment is an opportunity to co-create value and highlights the importance of integrating offline and online branding activities.  

Watch full interview

 

 
Quick Links
Contacts

Università della Svizzera italiana
CAS Communications Management in a Complex Environment
via Giuseppe Buffi 13
CH-6900 Lugano
Switzerland
phone: +41 (0) 58 666 46 02
e-mail: ilaria.juon@usi.ch

 

 

Academic partners

 
Singapore Management University
 
UCLAAnderson
 

Corporate partner

 
Burson Marsteller
 

Institutional partners

 
Global Alliance
 
Spri